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Sindre Haaland

Sindre Haaland

Founder and CEO, SalesScreen

Author Bio

Sindre Haaland founded SalesScreen in 2011 when he was 22 years old in Norway where he was born and raised. He mixed his early love of coding with a passion for tackling complex challenges in computer science to develop the first version of the SalesScreen sales gamification platform. He has a Master of Science degree in industrial economy and technology with a specialization in Computer Science from the Norwegian University of Science and Technology. Outside of work, Sindre is the father of two amazing children, and one adorable dog and spends his time split between New York City and Norway.

Latest blog posts by Sindre Haaland

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10 Sales Performance Review Questions That Actually Work

Only 14% of employees say their performance review inspires them to improve. These 10 questions ground the conversation in data and end in a real commitment.

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September 14, 2026
Sindre Haaland
Founder and CEO, SalesScreen
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How to Build a Sales Leaderboard That Motivates Your Whole Team

A leaderboard that only motivates your top performers is quietly demotivating the rest of your team. Here’s how to design one that gives every rep a reason to look.

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September 4, 2026
Sindre Haaland
Founder and CEO, SalesScreen
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How to Build a Sales Performance Dashboard That Gets Used

Learn what belongs on a sales performance dashboard, who each metric is for, and the five steps to build one your team actually opens without being told to.

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August 31, 2026
Sindre Haaland
Founder and CEO, SalesScreen