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Sindre Haaland

Sindre Haaland

Founder and CEO, SalesScreen

Author Bio

Sindre Haaland founded SalesScreen in 2011 when he was 22 years old in Norway where he was born and raised. He mixed his early love of coding with a passion for tackling complex challenges in computer science to develop the first version of the SalesScreen sales gamification platform. He has a Master of Science degree in industrial economy and technology with a specialization in Computer Science from the Norwegian University of Science and Technology. Outside of work, Sindre is the father of two amazing children, and one adorable dog and spends his time split between New York City and Norway.

Latest blog posts by Sindre Haaland

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Sales Metrics You Should Stop Tracking (and What to Watch)

Most sales dashboards track too much and act on too little. Here’s the actionability test for cutting the metrics that mislead and keeping the ones that drive decisions.

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August 26, 2026
Sindre Haaland
Founder and CEO, SalesScreen
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Best Tools for Sales Training and Performance Analytics

Compare the best tools for combining sales training and performance analytics, and learn why reinforcement is the layer that makes both pay off.

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August 20, 2026
Sindre Haaland
Founder and CEO, SalesScreen
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Sales Performance

How to Set Sales Targets That Drive Daily Behavior (Not Just Track Monthly Results)

Learn how to split individual vs. team quotas, ground targets in ramp time, and fix the target-vs-actuals mismatches that erode trust in the number.

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August 14, 2026
Sindre Haaland
Founder and CEO, SalesScreen