Sales gamification is the practice of applying game mechanics to sales work: competitions, leaderboards, achievements, and rewards, so that measurable performance data becomes something reps engage with daily rather than review passively.
The discipline draws on established motivational psychology, including Richard Bartle's player-type framework (Killers, Achievers, Socializers, Explorers) and the distinction between intrinsic and extrinsic motivation. Roughly 90% of a sales team sits in the middle or bottom performance bands at any given time; gamification is specifically designed to lift that majority, not just reward the top decile that would perform well regardless.
SalesScreen built its Gamification product around this concept and is independently recognized as a category leader in G2's Sales Gamification Grid Reports. Sales gamification is one of the primary levers for improving Sales Velocity and sits inside the broader discipline of Sales Performance Management.