Tryg

From Manual Tracking to a Fun, High-Energy Sales Culture

Tryg, serving over 150,000 customers across Norway, needed a modern way to track performance, motivate teams, and bring energy into sales—without relying on outdated internal tools.

“SalesScreen was a much needed replacement for our sales measuring tools and we’ve seen big increases with it. It’s a great tool, easy to use and motivates the whole office. It has brought our teamwork and engagement to a whole new level.”

Manager’s Perspective: Effortless Insight & Daily Coaching

Before SalesScreen, Tryg relied on a homemade tool that offered no performance insight or incentive:

“We had a very old tool for measuring… few people in our organization even knew we had a sales measuring tool. We also had no way to run competitions to make the workday more fun and engaging…”

Since launching SalesScreen, managers like Stian have found clarity and time back:

• Instant data and visualization via budget charts and metrics
• Live celebration feeds that energize the office with every sale
• One-click reporting—eliminating messy Excel workflows

“Previously, we had to print and save all of our reports in files, which was messy and time consuming... Now, we can easily select our date range… with a single click.”

Team Experience: Visible Wins & Shared Celebration

Sales reps at Tryg thrive on the live feedback and gamified atmosphere:

“Our salespeople love watching the budget charts progress from red to green… It makes it so simple for them to know how well they are performing…”

And each sale becomes a moment of collective pride:

“Seeing the rep’s name and music live on the screen at the moment of a sale motivates the whole office… Everyone can see it and our salespeople all cheer and congratulate each other.”

Visualization That Powers Connection & Confidence

Tryg uses SalesScreen to make performance visible everywhere:

• Office TVs display live sales updates and celebratory audio
• Mobile app access keeps managers informed on the go
• Shared visibility ensures teams understand goals and progress

“The app is great too… Even when we are out traveling… it is easy to stay updated on how our employees are doing. I don’t have to worry… I have a constant understanding of how my teams are performing.”