Proaktiv

Driving activity on the right things at the right time is very important for us in real estate. Doing this means we have more motivated employees who can see and understand that they are contributing to something bigger than themselves.

Mads Kirkeslett, Real Estate Agent

From Hidden Activity to Visible, Purposeful Performance

Proaktiv, one of Norway’s leading real estate firms with 19 offices and 150 employees, wanted to align daily efforts to company goals, spark motivation, and foster collaboration, without relying on stale Excel reports.

They partnered with SalesScreen to gain real-time clarity and drive focus on key behaviors that lead to deals and customer satisfaction.

Driving Focus: Leadership Perspective & Time Savings

SalesScreen helped managers shift from cumbersome Excel routines to automated, live insight:

“Driving activity on the right things at the right time is very important for us in real estate. Doing this means we have more motivated employees who can see and understand that they are contributing to something bigger than themselves.”

With dashboards, celebrations, and notifications visible in-office and on mobile, managers no longer had to pull reports or remind staff, they could let SalesScreen’s live feed do the work.

Team Engagement: Competitions & Shared Energy

Agents embraced SalesScreen's culture of visible achievement:

“We like to be competitive; we believe it drives more activity and creates an environment where everyone feels awake and alive.”

The platform enabled dynamic competitions—like “Christmas cheer” challenges to boost listing activity—with music, prizes, and real-time results displayed throughout the day.

Visualization That Fosters Team Culture

Live boards and celebration prompts lifted office energy:

“Anytime I’m out at lunch… I’m always checking instantly to see what the new sale or activity is… and then that keeps me also driving to do more because I want to stay at the top.”

They used contests across regions, offices, and individuals—encouraging agents to support colleagues, exchange local tips, and collectively push their pipeline and performance.

Quantifiable Impact

Since implementing SalesScreen, Proaktiv has achieved:

• 33.85% increase in earnings
• 21% increase in total sales
• 7.83% more contracts signed
• 7.42% growth in average commission
• 4.39% boost in customer satisfaction

These results reflect how live visibility, focus, and celebration drive both individual and company-wide success.