Nordax Bank

We sat down with Fredrik and Agnes, Business Development and Analysts for Nordax Bank to discuss the impact of SalesScreen on their teams. Vital players in supporting sales, Fredrik and Agnes were instrumental in onboarding SalesScreen.

Finance + Banking
Nordax Bank Nordax Bank
“But it's [gamification] an excellent approach. Seriously, I'm saying this honestly, it's such a good tool.”

Fredrik Hjortblad , Business Analysis & Development Manager

From Manual Reporting to Real-Time Sales Energy

Nordax Bank, operating across Scandinavia, needed a live, visual solution to motivate its lending specialists and shift from traditional reporting to a dynamic performance culture.

“We moved away from Excel reports where there were no quick insights—for me or for the team—and switched to SalesScreen.”

Old processes limited visibility and engagement; reps didn’t see their impact until far too late in the month. SalesScreen brought immediate clarity, with daily motivation and transparent results.

Manager’s Perspective: Time-Saving, Insight & Coaching

Sales directors found SalesScreen reduced admin tasks and improved team focus:

“I instantly got a much better insight into where the team is on a daily basis and could coach them or push them in the right direction.”

Spreadsheet workflows vanished as visual dashboards took over—shortening the feedback loop between activity and coaching.

Representative Experience: Motivation & Recognition

Nordax lending agents embraced SalesScreen with enthusiasm:

Real-time leaderboards helped reps track progress:

“It keeps me on my toes knowing that where I sit is highly visible. That motivates me to hit my targets.”

Celebration alerts and coin rewards boosted morale:

“You see your name being announced on screen—as well as the cheers—that’s a great feeling.”

Healthy competition without pressure fostered camaraderie:

“It’s a friendly competition—people don’t get stressed, they actually find it motivating.”

This daily visibility empowered reps to own their performance and feel valued.

Visualization That Drives Confidence & Team Unity

SalesScreen displays connected Nordax’s teams, whether in-office or remote:

  • TV screens in open areas showcase live activity and applause moments.

Shared recognition during daily stand-ups sparks collective cheer:

“When someone makes a loan, the sound alert goes off—and there’s a little cheer.”

The cultural shift from delayed reporting to instant visibility has energized the team and built cohesion.