`

Choose the Right KPIs: Define Targets to Optimize Sales and Drive Success

Webinar Series - Ep 01

Blog
/
February 13, 2020
0 min read.

<iframe width='560' height='315' src='https://www.youtube.com/embed/DzLvyv0J4aA' frameborder='0' allow='accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture' allowfullscreen></iframe>Summary:

Learn how to create the most effective KPIs for your B2B sales teams, as well as some best practices.

Tracking the right KPIs is hugely beneficial for organisational growth. Consider what KPIs really matter to your organisation and what behavior you want to encourage from your employees. What do you want to achieve? Sales is an obvious choice, but managers should also track other activities that have the potential to generate sales such as qualifying leads or setting a meeting. This will start to create a pattern of good behavior while the overall goal is still the same.

In this webinar, you will learn:

  • How to define your base KPIs
  • Secondary KPIs that define employee success
  • How to use gamification to increase employee engagement, productivity and performance

Speakers:

  • Remi Morken, VP of Sales
  • Ole Jacob Christoffersen, Customer Success Specialist

Latest blog posts

Read More

Why Sales KPIs Don't Change Rep Behavior (And What Actually Does)

Tracking KPIs isn't enough. Here's why visibility alone doesn't move reps and the four things that actually drive behavior change in outbound sales teams.

August 28, 2026
Ellen Young
Marketing Campaign Manager
Read More

10 Sales KPI Dashboard Metrics With Formulas and Benchmarks

The sales KPIs that belong on a dashboard, with the exact formula for each, the benchmark where a credible one exists, and an honest note where it doesn’t.

August 26, 2026
Olga Karanikos
VP Marketing, SalesScreen
Read More

Sales Productivity Metrics That Actually Reflect Performance

Most rep productivity metrics measure the territory, not the person. Here’s how to isolate what a rep actually controls, and read the numbers without misjudging them.

August 25, 2026
Sindre Haaland
Founder and CEO, SalesScreen
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.