`

Choose the Right KPIs: Define Targets to Optimize Sales and Drive Success

Webinar Series - Ep 01

Blog
/
February 13, 2020
0 min read.

<iframe width='560' height='315' src='https://www.youtube.com/embed/DzLvyv0J4aA' frameborder='0' allow='accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture' allowfullscreen></iframe>Summary:

Learn how to create the most effective KPIs for your B2B sales teams, as well as some best practices.

Tracking the right KPIs is hugely beneficial for organisational growth. Consider what KPIs really matter to your organisation and what behavior you want to encourage from your employees. What do you want to achieve? Sales is an obvious choice, but managers should also track other activities that have the potential to generate sales such as qualifying leads or setting a meeting. This will start to create a pattern of good behavior while the overall goal is still the same.

In this webinar, you will learn:

  • How to define your base KPIs
  • Secondary KPIs that define employee success
  • How to use gamification to increase employee engagement, productivity and performance

Speakers:

  • Remi Morken, VP of Sales
  • Ole Jacob Christoffersen, Customer Success Specialist

Latest blog posts

Read More
Competition
Why Workplace Competitions Work and How to Make Them Effective

Why Workplace Competitions Work and How to Make Them Effective

Workplace competitions boost motivation, creativity, and team performance when designed well. This guide covers why they work, the psychology behind them, how to run them for your full team, and how to measure whether they're actually moving the needle.

April 7, 2026
Sindre Haaland
Founder and CEO, SalesScreen
Read More
Competition
How to Run Sales Competitions That Motivate Your Entire Team and Improve Performance

How to Run Sales Competitions That Motivate Your Entire Team and Improve Performance

Most sales competitions and sales contests fail to engage the majority of reps. Discover how to design inclusive, motivating challenges that drive performance , not just for top sellers, but for your entire sales team.

April 6, 2026
Sabih Ahmed
Director of Demand Generation
Read More
Visualization
How Data Visualization Drives Sales Performance and Rep Accountability

How Data Visualization Drives Sales Performance and Rep Accountability

Data visualization for sales teams does more than organize reporting. When built correctly, it changes what reps do and how managers coach. This guide covers the behavioral case for sales data visualization and what actually drives performance.

April 3, 2026
Sabih Ahmed
Director of Demand Generation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.