`

Choose the Right KPIs: Define Targets to Optimize Sales and Drive Success

Webinar Series - Ep 01

Blog
/
February 13, 2020
0 min read.

<iframe width='560' height='315' src='https://www.youtube.com/embed/DzLvyv0J4aA' frameborder='0' allow='accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture' allowfullscreen></iframe>Summary:

Learn how to create the most effective KPIs for your B2B sales teams, as well as some best practices.

Tracking the right KPIs is hugely beneficial for organisational growth. Consider what KPIs really matter to your organisation and what behavior you want to encourage from your employees. What do you want to achieve? Sales is an obvious choice, but managers should also track other activities that have the potential to generate sales such as qualifying leads or setting a meeting. This will start to create a pattern of good behavior while the overall goal is still the same.

In this webinar, you will learn:

  • How to define your base KPIs
  • Secondary KPIs that define employee success
  • How to use gamification to increase employee engagement, productivity and performance

Speakers:

  • Remi Morken, VP of Sales
  • Ole Jacob Christoffersen, Customer Success Specialist

Latest blog posts

Read More
Motivation
How to Motivate a Sales Team: Proven Strategies for Lasting Performance

How to Motivate a Sales Team: Proven Strategies for Lasting Performance

Struggling with sales team motivation? Find out how to inspire lasting performance with practical techniques, psychological insights, and systems that work for any sales organization.

May 22, 2026
Sabih Ahmed
Director of Demand Generation
Read More
Sales Performance
AI in Sales Pipeline Management: How to Spot Risk Before Revenue Slips

AI in Sales Pipeline Management: How to Spot Risk Before Revenue Slips

AI is changing sales pipeline management by helping sales teams spot deal risk earlier, improve forecast accuracy, prioritize the right opportunities, and turn pipeline data into smarter revenue decisions.

May 20, 2026
Sabih Ahmed
Director of Demand Generation
Read More
Sales Performance
Understanding Sales Velocity and How to Use It to Hit Your Revenue Targets

Understanding Sales Velocity and How to Use It to Hit Your Revenue Targets

Sales velocity measures how fast your team turns opportunities into revenue. Learn how to calculate it, what each component tells you, and how to improve the number that matters most.

May 18, 2026
Sabih Ahmed
Director of Demand Generation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.